A place to live and grow
Being a collaborative effort between AOZ and JUWO, Fogo emerged as a fusion between refugee settlement and affordable housing, built out of containers and modular wooden architecture. With AOZ’s goal to aid integration of refugees the main objective of the new Fogo brand was to facilitate dialogue and bring cultures together.
With the residents being a melting pot of refugees, students, small businesses as well as parking for travelling people, it became clear that the new brand had to be easily understood across culture, age and gender, reflect the temporary nature of all its inhabitants and give a sense of structure. Imagining Fogo as “A place to live and grow”, it was decided to create a reduced, clear brand that avoids any “hippie commune” clichés and instead respects its inhabitants as human beings building themselves a better life.