A timeless brand for the leaders of tomorrow
With over ten thousand members, Swiss Leaders is the largest association of leading executives in Switzerland. After identifying the need to strengthen the engagement of younger generations within the organization, the aim arose to refreshen its brand. To stay relevant, the diversity of age groups and the variety of languages which shape the institution should be evenly represented. Bridging consistency and timeliness, we developed a corporate identity that gives Swiss Leaders a timeless profile with a contemporary, proper appeal.