Accentuating a century of elegance and style
To celebrate 100 years of St. Gallen fashion house Akris, we were tasked with creating the graphic design for their exhibition ‘Akris. Mode. selbstverständlich’ at Museum of Design Zurich (Museum für Gestaltung Zürich), accompanied by an extensive booklet. The exhibition showcases Akris’ evolution, from its humble beginnings to the global recognition it today receives as a symbol of sophistication in haute couture. As a part of our ongoing collaboration with the museum, our design provides clarity and structure, subtly guiding visitors through Akris’ journey in ‘selbstverständlich’ (effortless) ways—humble, simplistic and noble.