Illustrating the essence of visual poetry

As part of our multi-year collaboration with the Museum of Design Zurich, we created the advertising campaign and the exhibition graphics for their ‘Visual Poetry’ exhibition on contemporary Iranian posters. The exhibition opens up a broad spectrum of visual languages. The campaign thus had to carve out the linking thread between them all, providing the show with a poetic face that depicts its essence. The key-visual elegantly applies evocative symbolism to hint at the infinity of possible interpretations of visual forms. In doing so, it constitutes an example of just this richness itself, making the public curious for more.