Opening the door to a world of worlds
As part of our multi-year collaboration with Museum of Design Zurich (Museum für Gestaltung Zürich), we were tasked with creating the exhibition graphics and the advertising campaign for their exhibition ‘Game Design Today’. As the exhibition opens up a broad spectrum of thought-provoking worlds, its graphics had to provide the audience with clarity and structure. The promotional visuals on the other hand had to be immediately understandable in public, conveying the topic in the blink of an eye. Referring to both manual and digital interfaces in playful ways, our design provides orientation and plays on the shaping of fantastically imaginative worlds.