Imagining a mysterious collective for a design publication
The Visual Communication Department of the Zurich University of the Arts (ZHdK) annually releases a publication showcasing the BA and MA students’ thesis works. Each publication adheres to a new and unique concept. For this edition, instead of focusing on individual students, we decided to bring their projects into the foreground. In order to so, we imagined all students as members of one large design collective and sorted their works according to objective criteria. As a result, the image of a single team with a strong collective force is created.