Framing Switzerland’s design heritage

The Museum of Design Zurich entrusted us with creating the exhibition graphics for the ‘Swiss Design Collection’, its permanent exhibition showcasing the largest international design collection in Switzerland. The challenge was to intuitively guide visitors through the space while allowing the objects to speak for themselves. We designed a minimalist graphic and signage system that seamlessly integrates into the exhibition architecture. Precise typography and custom-cast aluminium lettering create a timeless framework that brings clarity, orientation, and quiet confidence to Switzerland’s foremost design collection.