Developing, accompanying and consulting for a young Zurich-based sustainable brand

Growing out of a one-man endeavor by Matthias Hachen, Park Bags combines design sensibilities with traditional Greek leather craft. Focussing on raw materials, extreme durability as well as traditional crafting techniques, all products are high quality and unique pieces which mature and develop over time. Working with the highest ethical and sustainability standards, Park Bags both strives to keep its CO2 footprint as small as possible, while paying fair wages throughout the whole production process.
With Park Bags creating additional collaboration pieces with other small brands, as well as their high focus on quality and material, the visual identity had to be a reduced one, mostly forgoing graphic elements and colors and instead emphasizing surface through a language of sensual photography and minimally reduced typography.