Refining a fashion brand’s visual direction
Park Bags is an independent fashion label based in Zurich. It combines puristic accessory design with traditional leather craftsmanship and a focus on fair and sustainable production. To create an elevated stage for their objects, we reduced the corporate design’s elements to a minimum and refined all components with utmost attention to detail. Infusing its visual appearance with sophisticated sensuality, the brand’s impact is maximized in catalyzing a conscious way of life. We additionally supported Park Bags with a design for their exhibition stands. By scaling the hangtag and fabric labels into oversized brand markers, we translated the tangibility of their products into a cohesive brand experience.