Park Bags

Developing, accompanying and consulting for a young Zurich-based sustainable brand

Growing out of a one-man endeavor by Matthias Hachen, Park Bags combines design sensibilities with traditional Greek leather craft. Focussing on raw materials, extreme durability as well as traditional crafting techniques, all products are high quality and unique pieces which mature and develop over time. Working with the highest ethical and sustainability standards, Park Bags both strives to keep its CO2 footprint as small as possible, while paying fair wages throughout the whole production process.
With Park Bags creating additional collaboration pieces with other small brands, as well as their high focus on quality and material, the visual identity had to be a reduced one, mostly forgoing graphic elements and colors and instead emphasizing surface through a language of sensual photography and minimally reduced typography.

Skala_Park Bags_3
Skala_Park Bags_3

Working with a basic branding consisting of a logo and the use of strong whitespace, Skala developed the photography language and refined typography down to the smallest level of detail. Nurturing a concise yet restrained identity through those details such as the same typeface size on all different printed matters, new focus on material sensuality in the photography language and mirroring those materials through the careful choice and layering of paper.

Skala_Park Bags_3
Skala_Park Bags_3

Consultation for designing scenography, Art Direction for shootings, as well as further ongoing collaborations strengthen this new, refined identity and help elevate the Park Bags brand.

Skala_Park Bags_3
Skala_Park Bags_3
Skala_Park Bags_3
Skala_Park Bags_3
Skala_Park Bags_3
Skala_Park Bags_3