Raising a fashion label to new heights

Park Bags is an independent fashion label based in Zurich. It combines puristic accessory design with traditional leather craftmanship and a focus on fairness and sustainability. The character of each of their products develops over time. In order to elevate the corporate design to a higher level of sophistication, we were tasked with revising the most essential brand elements. To uplift the products, we reduced the corporate design’s elements to a minimum. Instead, the remaining components were raised to the highest possible quality. Infusing it with sensuality down to the smallest level of detail, the identity’s impact is maximized.