Celebrating a community of 1 million
As On Running reached 1 million followers on Instagram, we were asked by the iconic Swiss shoe brand to create a celebratory animation expressing the brand’s core values in captivating visuals. Our animation presents On as a catalyst for movement. It is a tribute to the great Swiss tennis player Roger Federer and his affiliation with the brand. In a dynamic exchange of diverse patterns, the idea of togetherness is emphasized: individual actions that converge into a collective movement. Highlighting the importance of continuous innovation, the animation depicts the runner as an iconic figure running past milestones. As the finishing gate is crossed, the brand’s very own significant achievement is embodied.