Moving boundaries for progress and inclusion
Now Country for All Women is a multi-year concert series in Zurich that promotes emerging artists from a variety of genres. The monthly concerts take place in the bar and restaurant ‘Nordbrücke’. The organizing committee approached us in need of a systematic and lasting visual identity. To give Now Country for All Women the face that the inviting and powerful name deserves, we developed a design which blends borders in a bold and playful way. Reaching audiences primarily through digital media, the brand is conceived with a clear focus on movement. Embodying the series’ character with a wink, the visual identity vouches for progress and inclusion.