Capturing velocity in typographic form
For the Nike China flagship store ‘House of Innovation’ in Shanghai, we were tasked with crafting bespoke typographic logos that capture the essential notions of the terms ‘faster’, ‘run’, ‘dash’, and ‘速’ (speed). With our dynamic, multi-script designs, customers were equipped to create their very own shirts directly on-site. With this move, our work vividly embodied the Nike Zoom Line’s spirit and carried its energy to the streets in enhanced visibility.