Infusing street culture with universal air

For Air Max Day Zurich, Nike and Titolo entrusted us with creating the promotional campaign and scenography across the event’s various digital and physical spaces. Playing with breathing shapes and the depths of universal space, our design fuses Air Max Dn’s dynamism with the theme of ‘alternate reality’. With spatial interventions blurring the boundaries of the factual, it unfolds a fascinating world that engages the community in celebrating street culture.