Shaping a Nordic-inspired fashion label
Mimir is a contemporary menswear brand rooted in Nordic mythology. Centered on memory as strength, it transforms heritage into garments designed to endure. The challenge was to translate this narrative into a cohesive visual identity and digital experience, balancing symbolic depth with clarity. Inspired by the roots of Yggdrasil, the logo subtly integrates two ‘M’s while evoking interconnected forms. With refined art direction, the result is an elegant brand presence, conveying purpose, longevity, and quiet confidence.
