Kunststipendien der Stadt Zürich 2022

Opening up the spectrum of perspectives

The annual exhibition of the Zurich Art Grants (Kunststipendien der Stadt Zürich) offers emerging artists a platform to present their work to a broad audience. With the request for an inclusive and diverse visual identity, the curators approached us. Based on the idea of contrasting positions complementing each other, we created a multilayered, ever-shifting design. It embodies the variety of countless voices and realities that emerge in the creation and reception of art.

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Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3

Finding a visual metaphor for the wealth of differing perspectives in the kaleidoscope, we used it as a core to build the design upon. With three main information layers as a basis, a generative system was defined to create a series of 216 unique posters. They functioned as primary touchpoints with the public.

Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3

A bespoke version of our typeface ‘Solid’ acts as the main information carrier. All typography converges around a focal point. Rounded dots and simplified letters were specifically refined for concentric usage. The resulting compositions open up for a broad spectrum of interpretations.

Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3

Each poster not only exhibits a unique composition, but also provides an exclusive experience every time it is viewed. This is made possible by the use of pigments that display different colors depending on the light situation and viewing angle. As a result, the number of potential views of each poster is raised into the innumerable. In this way, the notion of endless ways of expressing and looking at something is materialized. For applications in RGB and CMYK color spaces, we derived ten pastel colors from the effect pigments’ most extreme tones.

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Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3

The idea of changing perspectives is translated into motion with a hypnotic animation that blends the posters’ different compositions. It was adapted for social media channels, cinema screens and digital posters. In addition, we realized a 45-second endless loop for a screen at the exhibition.

Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3

By revealing the basic anatomy of the key visuals, the exhibition publication takes the visual identity even one step further. Separating the text layers used throughout the identity, it displays yet another set of mediating lenses.

Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3
Skala_Kunststipendien der Stadt Zürich 2022_3

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