Giving a new face to Swiss graphic design

As part of our ongoing collaboration with Museum of Design Zurich, we created the advertising campaign and exhibition graphics for ‘Junge Grafik Schweiz!’—a show on emerging voices in Swiss graphic design. The identity had to unite Swiss design tradition with the energy and openness of a younger generation. Developed through more than 2,500 drafts—also part of the exhibition—the final motif is a bold typographic wink-smiley. Built from simple geometric forms on a grid, it combines systematic clarity with playful expression. Clean typography and generous white space reflect Swiss graphic design heritage, while the smile evokes youthful wit and a digital spirit.