Filmpodium Zürich

Translating the moving image to print

Filmpodium Zürich is a cinema operated by Zurich’s Office of Cultural Affairs and a major contributor to the city’s variety of film offerings. Screening more than 300 films annually, the Filmpodium sees itself essentially as a year-round film festival, including contemporary independent films, thematic cycles, and retrospectives of classic work.
Skala, alongside collaborators, took part in multiple competitions for posters with individual topics, winning multiple awards. Approaching each poster as its own distinct project, the variety of Filmpodium’s offerings is reflected in the diverse visual selection of posters.

Skala_Filmpodium Zürich_4
Skala_Filmpodium Zürich_4
Skala_Filmpodium Zürich_4
Skala_Filmpodium Zürich_4

Hong Kong Kino (2017)

Dedicated to the golden years of the Cinema of Hong Kong, this poster proposal brings the vibrancy of Hong Kong’s neon-lit streets to Zurich. With an abundance of contrasting colors and Latin and Mandarin chaotically harmonizing, it celebrates the blending of cultures. It was awarded one of the 100 Best Posters 2017. Collaborator: Julius Åsling.

Skala_Filmpodium Zürich_4
Skala_Filmpodium Zürich_4

4th Arab Film Festival Zurich (2018)

Showcasing the less-known world of Arab cinema, the Arab Film Festival Zurich aims at bringing together cultures to form a dialogue. This is translated into visual form through the use of techniques from the Arab-calligraphic tradition of «Thuluth», the most modern and common type of Arab calligraphy. Respecting the cultural heritage, the poster was designed under close mentorship and with feedback from multiple Arab type designers and design students. The resulting poster proposal creates a dialogue through the fusing of the two different language and writing systems. It was awarded one of the 100 Best Posters 2018, as well as exhibited at the Antwerp Poster Festival 2019.

Skala_Filmpodium Zürich_4
Skala_Filmpodium Zürich_4
Skala_Filmpodium Zürich_4
Skala_Filmpodium Zürich_4

François Truffaut (2019)

One of the central motifs in Truffaut’s movies is childhood and coming of age. With the «Doinel-Saga», he created an alter ego of himself, portraying the same character (Antoine Doinel) across four movies from childhood to adulthood. The winning poster references this motif with the use of figurative typography. By using the name «Truffaut», turning it 90 degrees, and extending the letters to strengthen the horizontal lines, it resembles a child’s height chart. Embedded within is the face of Antoine Doinel (Jean-Pierre Léaud) twice—as a child and an adult.

Skala_Filmpodium Zürich_4

Luis Buñuel (2020)

Called the «father of surreal cinema», Luis Buñuel rose to fame with motifs of dreams and nightmares in subversive, sarcastic movies that often criticized the bourgeoisie and Christianity through sexual undertones and dark humor.
This poster proposal showcases key scenes in his movies as well as central motifs by creating six figurative representations that also function as letters, spelling out the name «BUNUEL». With a focus on multilayered expression rather than readability, the poster is read as a sequence of surreal dreams first, and a typographic composition second.