Creating identity without changing the logo

ETH Student Project House fosters entrepreneurship and creativity among students, providing a pressure-free environment for learning, exploring, and developing ideas. Its management approached us in need of a rebrand without changing the logo. We responded with a custom typeface and a vivid brand design that sparks inspiration in today’s fast-paced times. Reflecting do-it-yourself aspects and the notions of cooperation, our design fuses community with a youthful, active dynamic.