Skala Design

D-ARCH ETH Zurich

A visual language for architectural inquiry

We were commissioned by ETH Zurich’s Department of Architecture (D-ARCH) to create a visual identity for its lectures and events. The challenge was to develop a visual language that is both rigorous and playful, timeless and dynamic. We responded with a flexible, grid-based design system that generates countless unique key visuals while maintaining a strong and recognizable identity. Resembling architectural silhouettes, it combines bold visual presence with refined attention to detail and systematic construction, providing D-ARCH with a visual language of enduring clarity and infinite adaptability—reflecting the department’s culture of design excellence, critical inquiry, and experimentation.

Industry Design & Architecture

Services Animation, Graphic Illustration, Visual Identity

Client ETH Zurich, Department of Architecture D-ARCH

Typeface Melange Grotesk

Based on a simple grid, the system generates a multitude of structures while maintaining overall coherence. Information is anchored to freely positioned points within the surface, accommodating from three up to ten text instances, depending on the format and content.

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