Translating roughness into sensitivity for an industrial art space
The Art Container is an independent art space in Zurich hosting exhibitions, performances and workshops at regular intervals. It focuses on contemporary arts and consists of two shipping containers which relocate from time to time. The management approached us in need of a cohesive visual identity. To embody the space’s industrial character with refined sensitivity, we transferred its roughness into a thoughtful treatment of typography and layout. The resulting visual identity with its defining blank areas builds a playful but sober metaphor for the art space’s heritage and its function in the present.