Refering to a circus ring, we created a system based on rotating circles. The resulting visual identity supports the event’s goal of serving as a melting point of the creative industry. It gives each artist its own stage. By assigning different functions to all circle layers, a clock-like program is created for each day of the event. The emerging typographic compositions symbolize rhythms of applause in an arena. The individual informations are highlighted are highlighted in color to give each speaker a unique stage.

The key visual (the typographic circus ring) was applied in various ways to create posters for each speaker and each day of the event. Furthermore, a timetable was made and animations were deduced for digital media to set the circus rings into motion.

The typeface ‘Sneak’ with its round dots and ironic upside-down letters lends itself well for circular use. Typographic details were curated to improve legibility and strengthen the conceptual system.

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