Skala

ADC Creative Week 2019

Creating a stage for the motto "Welcome to the creative circus"

Each year the ADC Creative Week aims to bring together creatives from all over the world under one motto to share their unique views, philosophy and vision. The motto of 2019 was “Welcome to the Creative Circus”, championing the diversity, uniqueness and creativity of its speakers and award winners, as well as the sometimes chaotic nature of creative working processes.

Aiming to be the meeting point for all artists and designers, the visual identity would have to work through a bold typographic approach, reflecting both the motto and its visitors and patrons.

With the circus having a round stage in the center, an identity system was created reflecting this and giving each artist his*her own stage. Creating the system out of multiple turning circles referenced the goal of the event being the center / turning / angle point of the creative industry.

Industry Arts & Culture, Business & Institutions

Services Animation, Typography, Visual Identity, Wayfinding & Signage

Team Viltė Jurgutytė, Samara Keller, Christian Knöpfel

Client Art Directors Club Switzerland

By assigning different functions to the circle layers, a clock-like program is created for each day, referencing rhythms of applause in the manege through the use of typography. The differing information per speaker get highlighted with colors, forming a stage for each participant.

The created stages were used in multiple ways for daily posters, individual speaker posters, as well as programs across the different media, adapting the movement of the stages in animated formats as well.

Working with “Sneak”, a typeface that lent itself well to use in circular form through its inverted letters as well as having round dots, the typographic details were mostly concerned with increasing both legibility and strengthening the ideological system.