Creating a stage for the motto "Welcome to the creative circus"
Each year the ADC Creative Week aims to bring together creatives from all over the world under one motto to share their unique views, philosophy and vision. The motto of 2019 was “Welcome to the Creative Circus”, championing the diversity, uniqueness and creativity of its speakers and award winners, as well as the sometimes chaotic nature of creative working processes.
Aiming to be the meeting point for all artists and designers, the visual identity would have to work through a bold typographic approach, reflecting both the motto and its visitors and patrons.
With the circus having a round stage in the center, an identity system was created reflecting this and giving each artist his*her own stage. Creating the system out of multiple turning circles referenced the goal of the event being the center / turning / angle point of the creative industry.