Setting the stage for the ‘Creative Circus’
The Creative Week is an annual event for the Swiss creative industry organized by the Art Directors Club Switzerland (ADC). It hosts workshops and talks by internationally renowned professionals and a national award show. The organizational committee tasked Skala with the design of the visual identity for the 2019 edition. ‘Welcome to the Creative Circus’ was the event’s guiding motto, highlighting the diversity and uniqueness of its speakers and celebrating the sometimes chaotic nature of the creative process. As the event is targeted at creatives from all over the world, the design had to be bold but sophisticated. We therefore created a visual identity which is characterized by a strong typographic concept and reflects the lively nature of creativity.