Unfolding stories to bring creatives together
The Creative Week is an annual event for the Swiss creative industry organized by the Art Directors Club Switzerland (ADC). It hosts workshops and talks by internationally renowned professionals and a national award show. The organizational committee tasked Skala with the design of the visual identity for the 2017 edition. ‘Story Rules’ was the event’s guiding motto, hinting at the force of storytelling. As the event is targeted at creatives from all over the world, the design had to be bold but nuanced. We therefore created a visual identity which is characterized by a simple, strong concept that underlines the diverse nature of narration. In doing so, it establishes a smart and ruling presence.